Digital marketing is crucial for reaching a global audience, targeting specific demographics, measuring campaign performance, and achieving cost-effective marketing results. It helps enhance brand awareness, improve engagement, and drive higher conversion rates.

The main types of digital marketing include search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, affiliate marketing, influencer marketing, and online public relations.

Digital marketing uses online channels and technologies to reach and engage audiences, while traditional marketing relies on offline methods like print, TV, radio, and billboards. Digital marketing offers more precise targeting, real-time analytics, and cost-effective campaigns compared to traditional marketing.